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In this age of mergers and
acquisitions, it is difficult to maintain one's company
identity. Each day the WALL STREET Journal reports new
information regarding buy outs and consolidations.
Companies are growing to a point that the service and
management
of individual food service accounts has become a low
priority. Because of the enormous size of the overhead
structure, applicable fees in subsidized accounts and level
of service have grown disproportionately. Fee levels
have to be established at a higher level in order to support
not only the unit costs, but a bulky overhead aggregate of
non-direct, corporate expenses. This theme
carries through in profit/loss accounts as well as
subsidy/management fee accounts. Minimum profit
requirements dictate a normally higher pricing structure in
order to support all of the above.
Since its incorporation over ten
years ago, GREENTREE'S philosophy
has been this: To identify a target market largely
comprised of lesser population, professional business
accounts with a desire to provide a quality, innovated food
service to its entire group of employees. We have
found that this is also the market segment that is most
frequently ignored. We combine our past experience
with a foresighted approach to provide a specialized service
that can be staffed, operated, and managed at an attractive
pricing structure.
Admittedly there are many generic aspects of the food
service industry. Generally, most contractors are
paying the same pricing for food stuffs at a given quality
level. The labor pool drawn upon is relatively
homogeneous. So where do the difference between
competitors' lie?
There are only two possible
answers: Service and Pricing Level. This is
where we feel GREENTREE FOOD
MANAGEMENT, INC. is head and shoulders above the
competition. Personalized service, immediate
accessibility and response, weekly personal contact and a
pool of resources including employee training and creative
menu and special planning. Our total package is
peerless at the pricing levels we implement.
Can we be of service to your company?
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